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Store Hours
Weekdays: 10 AM - 7 PM
Saturdays: 10 AM - 6 PM
Sundays: 11 AM - 5 PM
Google Map (opens in a new window)
The Berkeley Fit-Track
Happy running starts with happy feet. When it's time to find a new shoe, the Berkeley Running Company's dedicated fitting process will help you find the perfect shoe for your needs, your budget and your feet.
Learn more about
the Berkeley Fit-Track.
New Products, Upcoming Events, Helpful Tips and MORE!
Sign up for Berkeley Running Company
Email Updates
Team Berkeley is a club of runners of all skill levels whose goal is to support, encourage, and help each other in the spirit of running. Join Team Berkeley today.
Looking for a training partner? A car pool to an upcoming race? Have a question that only a Wisconsin runner would know the answer to? Email the members of Team Berkeley.
Berkeley is High School Central
The Berkeley Running Company has FAST new models in stock for the 2012 track season, including sprint, middle- and long-distance models. Browse our High School Track Spikes page to see our full selection, then visit the store to find the perfect shoe for your track season!
Don't forget: 10% Student Discount!
Nike Zoom Victory
Men's & Women's
Yes, the right shoe really is a different color than the left! How cool is that!?
Puma Bolt Faas 007
Men's & Women's
Crystal's Running Blog is Back!
After finishing a successful 2011 Boston Marathon, Berkeley's resident running blogger, Crystal Nipp, is back at it! This time, however, there are no rules! She'll be blogging about all that comes in the life of a dedicated (and sometimes not-so-dedicated) runner: The great fun and accomplishments, the annoying frustrations and setbacks, and everything in between!
Crystal is running a marathon in Iceland!
Become the Mayor of Berkeley!
Berkeley is now on Foursquare!
You could be the Mayor of the Berkeley community! If you are a frequent visitor to the store, make sure to sign up for Foursquare, a new social media site that lets your friends and family know what you're up to, where you've been and the places and businesses you like the most. You can 'check in' at Berkeley when you visit the store, and if you are the most frequent visitor, you'll be crowned Mayor of Berkeley!
As the Mayor of Berkeley, you'll enjoy a great 10% discount on your purchases. The Mayor will change often, so sign up for Foursquare and start 'checking in' at the Berkeley Running Company!
Meet our friends...
Technically Running
with Meagan and Steve
Berkeley is excited to introduce our running community to our new friends at the fun run blog Technically Running. The "TR Crew" are soon-to-be-married running partners, Meagan and Steve, who blog about new gear and gadgets, as well as their experiences as beginner runners.
Check out their most recent posts:
Altra Samson and Delilah Review
Finding the Fun in Cross Training: Rock Climbing
We've all seen them at races. They pass you effortlessly with perfectly toned arms, a strong back, and six-pack abs. For the majority of us, it would take long weekly runs, restricted diets, and years of hitting the pavement to achieve that physique strictly by running. Luckily, those perfectly sculpted people have a secret: they cross-train, and more than likely, they enjoy it.
Click here to continue reading.
Coach's Corner
With Coach Joe Marks
Forefoot striking for healthier running.
We tend to think of forefoot striking as the hallmark of fast runners, and a key to improving our own best times. But did you know that forefoot striking can also have many benefits in preventing running injuries? Coach Joe explains some of the ways in which a lighter forefoot strike can help you stay healthy and run with less pain.
About Coach Joe: Coach Joe is a running coach and personal trainer - and a close friend of Berkeley! Joe has a B.S. in exercise science, a CSCS certification through the National Strength and Conditioning Association, and a Level 1 certification by USA Track & Field. Joe draws on more than 13 years of high-level competitive running experience in helping runners at any level take the next step toward their training and racing goals through individualized training plans.
We Have Your Shoe!
Check out all the brands and models that you will find at Berkeley, including the All-American-assembled New Balance models 1226, 860, 1080, 759 & 870.
Visit the In-Store Products page to see all our models!
Attention GHC Members!
Get $35 off your running shoes from Berkeley!
Wisconsin Alumni Association Discount
The Berkeley Running Company is proud to be a member of the Wisconsin Alumni Association. All WAA members can receive a 10% discount on apparel plus $10 off the purchase of a pair of running shoes at Berkeley.
Berkeley Student Discount
The Berkeley Running Company supports all our student-athletes! All high school and college students can receive a 10% discount on your shoe purchases at Berkeley.
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Celebrate
Berkeley's Birthday!
Birthday Coupons
You're invited to join the Berkeley Birthday celebration! Check out these great Birthday Coupons, and stop by the store for more special deals.
The Berkeley Running Company is thrilled to celebrate our fifth birthday, and we have YOU to thank! Thank you to the thousands of runners, walkers and athletes that we have helped through our five years. We are honored that you continue to choose the Berkeley Running Company as your premier running store, and we are proud to be a part of the Madison active community. We look forward to continuing to help you achieve all of your active living goals, and we promise to continue bringing you the very best shoes, apparel and gear — and of course, the friendly, helpful service you have come to count on at Berkeley.
Watch Berkeley's Birthday Video
Now at Berkeley
Saucony Kivara 3
Men's & Women's
Our friends at Saucony have updated the groundbreaking Kinvara, adding a new seamless upper and a restructured outsole for better durability and a smoother ride. The Kinvara 3 tips the scales at just 7.7 ounces with a 4mm heel-to-toe drop.
See all of Berkeley's cutting-edge minimalistic shoes!
Congratulations to Brian Condon
54th overall at Boston 2012!
The Berkeley Running Company is thrilled for our good friend Brian Condon. Brian finished an awe-inspiring 54th overall at the 2012 Boston Marathon. While soaring temperatures slowed some the best runners in the world, Brian pushed himself to a PR of 2:36:04 - in just his fourth marathon!
Read Brian's story from the State Journal.
Introducing 110 Compression Gear
Berkeley now has 110 Compression Gear in stock. These great-looking sleeves, tights and tops use cutting-edge materials to provide all the benefits of compression, helping you play harder and recover faster.
Madison's
Vibram FiveFingers
Headquarters!
The Berkeley Running Company is excited to announce that we have LARGE quanities of many of the different Vibram Five Finger models such as hard to find KomodoSport, KomodoSport LS, KSO SportTrek, KSO Trek, Bikila and the Bikila LS in many sizes and colors. With the largest inventory of VFFs in the Badger State, we are proud to be Wisconsin's Vibram FiveFingers' Headquarters!
Vibram FiveFingers Online Store
Visit Berkeley's Vibram Online Store to browse our wide selection of hard-to-find FiveFingers models, learn about barefoot benefits, and even have your Vibrams shipped right to your door!
Berkeley Out & About
Our own Eric Senseman brings the Berkeley colors to a Girls on the Run event in St. Louis.
Another successful Crazylegs for Steve Smith and his son, looking sharp and staying warm in their Berkeley hats.
Send us your Out & About Photos!
info@berkeleyrunningcompany.com
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Upcoming Sponsored Events
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Beaver Dam Nurses' Run
5k Challenge Run-Walk-Roll
Saturday, May 19
Beaver Dam, WI
Join the Berkeley Running Company in supporting the Beaver Dam Community Hospital Foundation at this fun 5k run, walk and roll around downtown Beaver Dam. The event includes a costume contest: Dress up as your favorite health care worker and you could win!
Race details and registration here.
TriQuest
Sunday, May 20
Oregon, WI
Berkeley is excited to sponsor this fun twist on the triathlon. Speed through a 5k run, then power up and down the hills around Oregon during a 31k bike. Don't use up all your energy, though - for the final leg of this triathlon, you'll play 18 holes of golf at The Legend at Bergamont, just outside Oregon. Sign up individually or as part of a 2-, 3-, or 4-person team or relay. The event includes a pre-race dinner on Saturday evening, a lunch on Sunday, and a Survivors' Banquet dinner on Sunday night.
Race details and registration here.
 
Follow the Child Family Run
Sunday, May 20
Madison, WI
The Berkeley Running Company is honored to help support the first-annual Follow the Child Family Fun Run, hosted by the Madison Central Montessori School (MCMS) and the MOM Food Pantry of Middleton. The 5k run and 1-mile walk will take you along the scenic Capital City Trail near the Lussier Family Heritage Center. Help us raise awareness for the needs, health and overall well-being of children in our community - 50% of proceeds will go to programs at the MOM Food Pantry, while the other half will go to a financial aid program supporting economic diversity at MCMS.
Race details and registration here.
Running of the Swiss
Saturday, May 26
New Glarus, WI
Head down to the scenic hills, dells and Swiss colonial downtown of New Glarus for the annual Running of the Swiss! Berkeley is proud to sponsor this event, part of the New Glarus Music Fest. The race includes a 5k run/walk as well as a Kids Community Fest Mile. Bring your friends and family and enjoy a full day of great music and entertainment, fun festivities and, of course, delicious food and beverages!
Berkeley is proud to partner with...
With the American Cancer Society's DetermiNation program, you will not only set and meet your goal to complete a half or full marathon--you will raise money for cancer research, education, and support programs that will help create a world with less cancer and more birthdays. Our coaches and mentors will be there for you, giving you the training and support you need to cross the finish line. And with more than 11 million cancer survivors cheering you on toward your personal victory, you are sure to prevail.
Visit their website for more information.
Upcoming Team DetermiNation Events
Team DetermiNation is training for upcoming Spring Marathons and Half-Marathons! To get more information on the marathon training and Team DetermiNation, email coachjoe@berkeleyrunningcompany.com.
- Grandma's Marathon: June 16, 2012
- Madison Marathon: May 27, 2012
- Med City Marathon: May 27, 2012
Berkeley is proud to support...
Team in Training is a national organization that brings together athletes of all levels to raise awareness and funds for the Leukemia & Lymphoma Society. Team members get training support, encouragement and walk away with new friends while accomplishing their personal athletic goals and helping to find a cure for leukemia and lymphoma.
Learn more about Team in Training in Wisconsin.
Fireman Rob
An incredible athlete for an incredible cause.
The Berkeley Running Company is honored to help sponsor Madison's own Robert Verheist as he begins a heroic mission: "Fireman Rob" will complete 27 Ironman-distance triathlons in 2012, breaking the Guinness World Record to raise awareness for Code 3 for a Cure, a charitable organization dedicated to curing cancer as well as supporting the families of firefighters diagnosed with cancer.
Fireman Rob is an 11-year veteran of the Madison Fire Department. In 2011, to honor the 10-year anniversary of 9/11, Rob completed Ironman Wisconsin while wearing full firefighter turnout gear. This achievement inspired him to set his goal for 2012. Rob began his journey on January 8 in Naples, FL, and will continue to complete triathlons around the country, including Ironman Wisconsin on September 9 - number 17 of 27.
Berkeley is proud to support Fireman Rob, and we will keep the Berkeley community updated as he moves toward this incredible goal.
Learn more about Fireman Rob and Code 3 for a Cure.
Marathon Training
Saturday Mornings, 8am
Berkeley is proud to have TWO marathon training groups - sponsored by our friends at Brooks and the American Cancer Society, respectively. Enjoy 10+ mile training runs with great company. Runners of all levels welcome - choose your group and view the schedules below:
Brooks Training Group Schedule
American Cancer Society Training Group Schedule
Contact us at info@berkeleyrunningcompany.com
Beautiful Spring Daily Runs!
Adult Group Runs
Joining us for a run? Please RSVP by calling the store at 608-395-BERK.
- Tues: 5:00 am, 8 mi at 7:00-7:30min/mi
- Wed: 6:00 pm, 3-5 mi through Shorewood at 10-12 min/mi
- Sun: Choose from 4 great options to suit your fitness level:
- "Up Tempo" - 7 am, approx 11 mi at 7 min/mi
- "Beginners Group" 10 am
- "Arboretum 10k" - 7:30 am (leaves from Victor Allen's on Monroe St.)
- Sunday Trail Run: Email Jeff Durbin for schedule.
* Runs leave from Berkeley Running Company unless otherwise noted.
New Trail Running Group!
Berkeley is thrilled to let our community of runners know about a new trail running group. Our good friend Jeff Durbin will be leading regular group trail runs on the many fantastic trails around the greater Madison area.
Email Jeff if you are interested!
Sunday Morning Beginning Runner's Group
Sundays - 10AM @ Berkeley
Attention all beginners! Berkeley is pleased to announce that our weekly runs will leave from Berkeley each Sunday morning at 10:00 AM. Runners of all levels are welcome, but this group is dedicated to helping those new to running discover all there is to love about this sport.. Berkeley is thrilled to have our good friend Crystal help to lead the Sunday Morning Beginning Runner's Group.
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