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| Labor Day HoursTo assist with Back to School and Ironman shoppers, the Berkeley Running Company hours on Labor Day, Monday, September 1, is 10:00 - 5:00 p.m. |
| Endurance Coaching with Joe MarksLocal marathon success story Joe Marks is offering his endurance coaching abilities to the Berkeley's running community. Joe, Senior Performance Specialist and Director of Core Athletic Endurance, just recently finished his first Boston Marathon. His coaching experience includes athletes participating in 400m track to the Ironman. Whether you are a sub 12-hour IM, age group winner at local races, the firsttime marathoner or 5K runner, Joe will help you maximize your athletic potential with specialized training programs. With 8 years of experience working with athletes of all levels, Joe's gift is to take anyone at any level and make their goals and dreams reality.
Joe will be available for questions here at the Running Company on Friday afternoon, September 5. We are proud to partner with Joe as he loves to challenge himself and others at a variety of distances. |
| Blake Becker hosts Ironman ExpoJoin host Professional Triathlete Blake Becker at an Ironman Day Expo at the Trek Bicycle Store West from Noon-8 P.M. on Tuesday, September 2nd. Besides visiting with Berkeley Running Company staff at the Expo, participants will learn about new equipment, nutrition, the course and how to execute one's race. In addition, free gear and brake adjustments are available for all Ironman entrees. At the end of the Expo Blake Becker will offer a free Ironman Tri Clinic from 6 P.M. - 7 P.M. |
| Ironman Wisconsin is Approaching!As Madison's Ironman is now only a few days away, be sure to stop into Berkeley for all of your last minute shoe, apparel, nutrional, and accessory needs. The Berkeley Staff is more than willing to help with any questions or problems you may have about training, the course, or any other running related concerns you may have. Stop in and visit us! |
| Ironman Wisconsin Bib Give AwayThe Berkeley Running Company is pleased to announce the lucky winner of our Ironman Entree Essay Contest: Kristin from Verona. We thank all the entries we received; all provided inspiring, heartwarming stories that proved their devotion to the sport. We wish Kristen the best of luck as she represents Team Berkeley in Ironman Wisconsin! |
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Stephanie representing Berkeley at the Bird's Nest!
Click to shop our inventory
of CW-X wear online!
 Check out our blog, Isthmus Runner, and read Shelby's thoughts as he prepares for his second marathon...the Milwaukee Lakefront Marathon! Click here to access the blog or select the "Community" button above.
To continue to share our support toward your training and recovery compression needs, we are excited to add to our CW-X clothing line a product that our own University of Wisconsin Swimming Coach, Eric Hanson, has his athletes wear... SKINS. Just like CW-X, SKINS technical compression wear has been developed and designed to provide engineered gradient compression. When compression is engineered to apply a balanced and accurate surface pressure over specific body parts, it triggers an acceleration of blood flow. This increases oxygen delivery to working muscles to enhance their performance. The circulation improvements also help the body to eliminate lactic acid and other metabolic wastes. The combination of these effects allows you to work at a higher rate for longer.
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